"If you're going to go, go big," Bucephalus Games President Dan Tibbles told ICv2 explaining his strategy for launching a new company with 37 games in 2008 instead of just one. Bucephalus releases run the gamut from party games to board games to card games and strategic games. Launching in July, Bucephalus first 12 games have been in development and testing for two years and come from game industry veterans, such as Mike Selinker, James Ernest, Dan Tibbles, & Jeremy Holcomb, with artwork from John Kovalic, Jason Engle, Mike Vaillancourt, & Paul 'Prof' Herbert. The privately-funded Bucephalus Games plans to distribute its wares in the hobby, bookstore, gift shop and international channels, but not in the mass market.